Building the future of athlete branding.
For decades, only professional athletes had agents. We're building the operating system for athlete branding, so every athlete, at every level, can build their brand and unlock their future.
Mission
Help every athlete build their personal brand
Not just the stars. Every athlete on every roster, from youth sports to the pros, deserves the tools to grow their audience and own their story.
Vision
The future of sports is personal branding
Recruiting, NIL, and careers are already decided by digital presence. The athletes who build intentionally today will lead tomorrow.
Why AI
AI is the new competitive advantage
An agent for every athlete was impossible. Until now. AI makes world-class brand coaching available to anyone willing to put in the reps.
What we believe
Fans follow athletes, not teams.
The authentic relationship belongs to the athlete.
No influencer earns more trust than an athlete.
We empower every athlete to own this shift and benefit from it.
The people
Leadership, advisors
& partners
Brent Wall
Founder & CEO
Isaac Dubuque
Co-Founder & CTO
Deno Anagnost
Chief Revenue Officer
Jeremy Wink
Lead Engineer
Where we're going
The road ahead
Today
Universities & college athletes
NIL operations for universities. The athlete app for brand building, growth, and sponsorships. Live with programs nationwide.
Today
High school & youth sports
Bringing recruiting exposure and brand-building tools to athletes earlier in their journey, in partnership with the top prep programs, including IMG Academy and Aspire Academy.
Next
The full athlete marketplace
A deal marketplace connecting every athlete, every program, and every brand, powered by real audience data. Everyone on it wins: athletes get paid, programs gain sponsors, and brands see returns.
Future
All athletes & talent
The operating system for every athlete's brand, at every level, in every sport.