Student Athlete Score Named as Technology Partner Supporting Texas A&M’s Aggie NIL Program
Ann Arbor, MI — October 29, 2025 — Student Athlete Score (SAS), the leading athlete marketing intelligence platform, has been officially recognized as a technology vendor supporting Texas A&M Athletics’ new Aggie NIL initiative through its partnership with Playfly Max.
As part of the program, Playfly Max — a first-of-its-kind revenue engine for NIL and athlete partnerships — will leverage Student Athlete Score’s platform to provide real-time insights into athlete brand value, audience engagement, and partnership opportunities.
“At Student Athlete Score, our mission has always been to empower programs and athletes with transparency and measurable value,” said Brent Wall, Chief Executive Officer of Student Athlete Score. “Seeing our platform embedded into a forward-thinking initiative like Aggie NIL is a strong validation of the work our team is doing — and what’s ahead for the future of athlete marketing.”
The Aggie NIL announcement positions Texas A&M as one of the first major athletic departments to fully integrate institutional funding, third-party partnerships, and brand-building infrastructure for student-athletes. Student Athlete Score’s role underscores its position as the trusted data layer powering many of the most advanced NIL and sponsorship programs in the country.
Student Athlete Score continues to partner with leading universities, agencies, and athletic organizations to drive measurable results in athlete marketing and brand strategy.
About Student Athlete Score
Student Athlete Score provides a unified athlete marketing intelligence platform for universities, agencies, and brands. The platform delivers verified social metrics, brand value insights, and AI-driven tools that streamline recruiting, sponsorship, and storytelling in college athletics and beyond.
Media Contact
Brent Wall
brent@studentathletescore.com
www.studentathletescore.com
