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Student Athlete Score is introducing a powerful upgrade to transform our platform into a centralized hub for all of your deal management needs. This release delivers a complete overhaul of our Deals feature - reimagined to support real-world workflows used by universities, collectives, and more. From conception to final reporting, institutions can now manage, track, and share deal outcomes entirely within Student Athlete Score.

Properties let you capture the critical athlete details that don’t live on social media - like interests, availability, and preferences - and turn them into searchable, structured data inside SA Score. By defining custom fields and filling them via manual entry, imports, or surveys, teams can instantly filter and match athletes to sponsorship opportunities. The result is faster deal matching, less reliance on spreadsheets, and no loss of institutional knowledge when staff changes.

Data Import lets you bring all of that information into SA Score in minutes. No manual re-entry. No copying and pasting athlete by athlete. Just upload your CSV, map the columns, and your data is instantly searchable and filterable alongside everything else in the platform.

Today, we’re excited to announce the biggest update in SA Score history. We’re evolving from an Athlete Marketing Intelligence platform into a complete operating system for NIL teams built to help you find the best athlete-brand matches, pitch and close more deals, grow your athletes' brands, and prove ROI to partners.

Student Athlete Score, the leading Athlete Marketing Intelligence platform, today announced a new partnership with Rutgers Athletics through Scarlet Asset Management Company (SAMCO). The agreement brings Student Athlete Score’s technology platform to one of the most recognized brands in the Big Ten and the largest media markets in the country.

George Mason Athletics has announced a new partnership with Student Athlete Score, the leading Athlete Marketing Intelligence platform, to strengthen its approach to NIL and sponsorship revenue generation.

Student Athlete Score (SAS), the leading athlete marketing intelligence platform, has been officially recognized as a technology vendor supporting Texas A&M Athletics’ new Aggie NIL initiative through its partnership with Playfly Max.

Student Athlete Score, the leader in Athlete Marketing Intelligence, today announced a new partnership with Fairfield University to provide its student-athletes and athletics department with advanced tools to measure, manage, and maximize NIL opportunities.

Student Athlete Score, the leader in Athlete Marketing Intelligence, has announced a new partnership with Women’s Sports Xccelerator, a platform dedicated to growing the business of women’s college sports. Through this partnership, Women’s Sports Xccelerator will leverage Student Athlete Score’s technology to empower female athletes with real-time data, NIL insights, and tools to build and manage their personal brands.

Dial down your filtering even further with our Audience filters!

Now you can share links with any stakeholder with our newest feature Public Link Sharing!

Student Athlete Score, the leading provider of Athlete Marketing Intelligence, announced today a new partnership with Every True Tiger Brands, LLC (ETTB). Together, the organizations will deliver advanced technology and data-driven insights to help Mizzou student-athletes maximize their Name, Image, and Likeness (NIL) opportunities.

Michigan State Athletics has announced a new partnership with Student Athlete Score to strengthen its approach to NIL.

Student Athlete Score, a leader in athlete marketing intelligence, todayannounces a strategic partnership with WeckMethod, the performance training brand known for its cutting-edge tools, education, and innovation in human optimization. This partnership will allow WeckMethod to unlock new value through Student Athlete Score’s platform.

We've updated our Terms of Service and Privacy Policy to version 1.0.1. These updates clarify existing practices, strengthen legal protections for all parties, and reflect changes in how we operate our services.

The Student Athlete Score team is constantly ideating and working to make the experience of using our product better. Recently we spent time refactoring the Athlete profile to simplify and give users easier ways to access the data they need to see.

The Student Athlete Score app is out and makes it much easier to give your athletes and edge by tracking metrics, benchmarking across teams and much more! Read on for a comprehensive guide on how to get your organization and athletes set up on the app.

Finding the right athletes just became even easier. Smart Filtering is the newest update to our Athlete Marketing Platform. Recently, users may have noticed that we updated the look of our filters. With that update, we wanted to add functionality that helps users find their athletes quicker. Smart search uses AI to turn your search queries into dialed down filters within moments.

Auburn Athletics has partnered with Student Athlete Score, the leading athlete‑marketing intelligence platform. This collaboration brings together Auburn’s championship brand and Student Athlete Score’s cutting-edge technology to empower student athletes and deliver more value to brand partners.

JMI Sports has announced a new partnership with Student Athlete Score, an athlete marketing intelligence platform, to strengthen its support for the University of Kentucky’s name, image, and likeness (NIL) initiatives

TheLinkU and Student Athlete Score Announce Strategic Partnership to Deliver Smarter NIL Intelligence to Athletic Departments

Student Athlete Score today announced an official partnership with Teamworks Innovations, The Operating System for Sports™ serving 99% of Division 1 NCAA institutions, to integrate SA Score's NIL marketing platform into Teamworks' NIL technology.

Wisconsin Athletics has announced a new partnership with Student Athlete Score to enhance its approach to NIL and equip Badger student-athletes with the data and tools needed to grow and manage their personal brands.

University of South Florida Partners with Student Athlete Score to Advance NIL Strategy and Athlete Marketing

Opendorse, Student Athlete Score Announce Strategic Partnership to Power Smarter NIL Insights

Student Athlete Score and ImpactPlayer Partner to Track and Amplify Social Impact Through NIL Campaigns

Student Athlete Score Announces Technology Partnership with Boise State University

The transfer portal has transformed collegiate recruiting, emphasizing the need for data-driven athlete marketing insights. Student Athlete Score equips universities with analytics on athletes' brand value, social influence, and NIL potential, helping schools stand out and efficiently recruit top transfers.

Student Athlete Score Signs Michigan Athletics to a Multi-Year Deal to Enhance NIL Strategy

SA Score's new interactive Brand Spotlight map reveals the top mentioned brands by collegiate athletes across the US, showing which brands are at the top of different regions and categories. Explore real-world examples like WTRMLN's Texas campaign success while discovering how universities, agencies, and collectives can leverage these insights to optimize sponsorship strategies.

Student Athlete Score Partners with the University of San Diego to Enhance NIL Strategy and Athlete Marketing Intelligence

Student Athlete Score, the leading athlete marketing intelligence platform, is excited to announce its newest partnership with the University of Southern California (USC).

In the dynamic world of college sports, accurate and accessible athlete data is essential for empowering schools, coaches, and athletes. At Student Athlete Score, we’re setting a new standard with our innovative approach to building the ultimate athlete database. But what does it take to create a system that truly meets the needs of the athletic community?

In the fast-evolving world of Name, Image, and Likeness (NIL), the stakes have never been higher for student-athletes, brands, and universities alike. The NIL era has unlocked unprecedented opportunities for athletes to monetize their personal brands, but with this opportunity comes the challenge of standing out in an increasingly crowded marketplace. Enter data-driven athlete marketing: the game-changing approach that is shaping the future of NIL.

The new Title IX NIL rules require universities to ensure equitable promotion and opportunities for men's and women's athletes. In this article, we analyze real-world disparities in athlete publicity and show how SA Score helps universities stay compliant with data-driven solutions.