Partnership Announcement: University of Wisconsin
Wisconsin Teams Up with Student Athlete Score to Elevate NIL and Athlete Branding Strategy
July 15, 2025
MADISON, Wis. —Wisconsin Athletics has announced a new partnership with Student Athlete Score to enhance its approach to NIL and equip Badger student-athletes with the data and tools needed to grow and manage their personal brands.
Through this partnership, Wisconsin gains access to Student Athlete Score’s platform, which provides a centralized hub for real-time social media analytics, brand readiness insights and athlete benchmarking. As NIL continues to evolve, the need for clear, actionable data has become critical for schools looking to help athletes succeed in a fast-moving landscape.
Student Athlete Score enables Wisconsin Athletics to evaluate athlete marketing potential, identify emerging opportunities, and track department-wide progress with AI-powered tools and insights. The platform supports both internal strategy and external brand engagement by delivering a full picture of an athlete’s marketability.
“We’re thrilled to partner with a powerhouse like Wisconsin, a program that understands the importance of supporting athletes beyond the playing field,” said Brent Wall, CEO of Student Athlete Score. “They’re not just reacting to NIL, they’re building a long-term plan, and we’re excited to help power it with intelligence and innovation.”
“Student Athlete Score is a great example of our commitment to equipping student-athletes with tools to be successful in the NIL space,” said Brian Mason, Wisconsin’s Director of NIL Strategy. “The platform will give our student-athletes better insight into their brand presence and creates the opportunity for them to engage with fans, brands and partners in data-driven ways. It also will provide relevant data to help our staff develop authentic partnerships between businesses and brands and our student-athletes.”
The partnership underscores Wisconsin’s continued investment in athlete support, innovation and leadership in the NIL space.
Student Athlete Score is quickly becoming the go-to platform for schools, agencies and collectives seeking to drive smarter NIL results through data and technology.
Media Contact:
Student Athlete Score – Brent Wall – CEO – Co-Founder – Brent@StudentAthleteScore.com
University of Wisconsin – Patrick Herb – Assistant AD for Strategic Communications – PAH@athletics.wisc.edu
