Student Athlete Score and Perfect Game Partner to Bring Athlete Marketing Intelligence to Youth Sports
Ann Arbor, MI. | 7.28.2026 - Student Athlete Score today announced a new technology partnership with Perfect Game, the world's largest baseball and softball scouting organization. The partnership marks a significant step toward bringing athlete marketing intelligence to the next generation of athletes.
For years, Perfect Game has helped millions of athletes showcase their talent, earn recruiting opportunities, and pursue their dreams of playing at the next level. Through this partnership, athletes will now have access to Student Athlete Score's athlete platform, giving them the tools to build their personal brand alongside their athletic career.
Brent Wall, Chief Executive Officer at Student Athlete Score, shares:
As college athletics continues to evolve, athletes need more than talent alone. They need to understand how to present themselves, grow their audience, and build a brand that creates opportunities throughout their career. We're excited to partner with Perfect Game to introduce those tools earlier in an athlete's journey.
The Student Athlete Score platform helps athletes:
- Build a professional athlete profile
- Understand their social media audience
- Track their brand growth over time
- Learn from the best athlete brands in baseball
- Receive AI-powered recommendations to strengthen their personal brand
- Prepare for future recruiting and NIL opportunities
A Broader Shift in Youth Sports
The partnership reflects a broader shift in youth sports. While athletic performance remains the foundation of recruiting, personal branding has become an increasingly important part of an athlete's development. Coaches, universities, brands, and fans are engaging with athletes in new ways, creating opportunities that extend beyond competition.
By integrating Student Athlete Score into the Perfect Game ecosystem, athletes will have access to educational tools and resources that help them develop both on and off the field.
The partnership is another milestone in Student Athlete Score's mission to make athlete marketing intelligence accessible to every athlete. What began as a platform serving universities, agencies, and brands is now expanding upstream, helping athletes start building their personal brand years before they reach college athletics.
As the partnership rolls out, Perfect Game athletes will begin seeing Student Athlete Score integrated into showcase communications and digital experiences, making it easy to create a free athlete profile, understand their audience, and begin building their brand from day one.
Bigger Than a Partnership
This announcement is bigger than a partnership. It's the first step toward creating a continuous athlete journey where an athlete can begin building their brand in youth sports and continue using the same platform through high school, college, and eventually professional athletics. That vision is what makes this story compelling.
About Student Athlete Score
Student Athlete Score is the leading Athlete Marketing Intelligence platform, helping universities, agencies, brands, and athletes make smarter decisions through data. The platform provides audience insights, athlete profiles, AI-powered brand guidance, campaign tools, and marketing intelligence that help athletes maximize opportunities on and off the field.