Student Athlete Score Partners with Roo Champions to Power Athlete Marketing Intelligence
Kansas City, Mo. – August 24, 2026 – Student Athlete Score, the leading provider of Athlete Marketing Intelligence, announced today a new partnership with Roo Champions, the Branding and NIL Agency of UMKC Athletics. Together, the organizations will deliver advanced technology and data-driven insights to help Kansas City student-athletes maximize their Name, Image, and Likeness (NIL) opportunities.
Roo Champions is focused on expanding NIL opportunities and providing Kansas City student-athletes with the resources, education, and support they need to build their personal brands and maximize their value.
Through this partnership, Student Athlete Score will equip Roo Champions with real-time analytics, benchmarking, audience insights, and reporting tools to help identify NIL opportunities, evaluate athlete marketing potential, and provide data-driven support for Kansas City student-athletes.
“As we build something truly unique at Roo Champions, we want to empower our student-athletes to understand their value and tell their stories in meaningful ways. Having the right infrastructure and insights from platforms like this allows us to better educate our athletes and help them maximize their impact,” said Colleen Finney, General Manager of Roo Champions.
“Roo Champions represents an exciting investment in the NIL opportunities available to Kansas City student-athletes,” said Brent Wall, CEO of Student Athlete Score. “We’re excited to provide Roo Champions with the data and technology to better understand athlete audiences, identify opportunities and ultimately help Kansas City student-athletes build stronger, more sustainable personal brands.”
Media Contacts
Student Athlete Score
Brent Wall – CEO & Co-Founder
brent@studentathletescore.com
Roo Champions
Colleen Finney – General Manager
Roo Champions
Branding and NIL Agency of UMKC Athletics
cfinney@everytruetiger.org
803-977-9354