Student Athlete Score Partners with Grind Sports Group to Power Athlete Marketing Intelligence
Ann Arbor, MI – September 10, 2026 – Student Athlete Score, the leading provider of Athlete Marketing Intelligence, announced today a new partnership with Grind Sports Group, an athlete-first sports marketing agency focused on helping college and professional athletes build their brands and maximize opportunities through strategic partnerships.
Founded by athletes, Grind Sports Group specializes in connecting athletes with brands that align with their identities, audiences, and long-term goals. The agency provides personalized support across NIL brand partnerships, deal negotiation, social media strategy, client branding, content creation, and marketing and public relations. (Grind Sports Group)
Through this partnership, Student Athlete Score will equip Grind Sports Group with advanced athlete marketing data, real-time social analytics, audience insights, benchmarking, and reporting tools. The platform will help Grind better understand the value and reach of its athletes, identify potential brand partnerships, and provide data-driven insights to support its growing roster.
“As a former Division I athlete, I know how important it is for players to prove their value to brands. Student Athlete Score gives us the numbers to back up what we already believe about our roster. It lets us walk into a brand conversation with real data instead of a pitch, and that leads to better deals for our athletes,” said Porter Wilson, President of Grind Sports Group.
“Grind Sports Group has built its business around understanding athletes as individuals and connecting them with brands that authentically fit who they are,” said Brent Wall, CEO and Co-Founder of Student Athlete Score. “We’re excited to give their team another layer of intelligence to help identify opportunities, demonstrate the marketing value of their athletes, and ultimately create more meaningful partnerships between athletes and brands.”
About Grind Sports Group
Grind Sports Group is an athlete-first sports marketing agency specializing in connecting college and professional athletes with brands that align with their identity. Founded by Duke University student-athlete Jack Yates, Grind Sports Group helps athletes build authentic personal brands and develop partnerships designed to extend beyond their playing careers. (Grind Sports Group)
Media Contacts
Student Athlete Score
Brent Wall
CEO & Co-Founder
brent@studentathletescore.com
Grind Sports Group
Porter Wilson
President
Porter@grindsportsgroup.com