Student Athlete Score Partners With Rutgers Athletics Through Scarlet Asset Management Company (SAMCO)
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Ann Arbor, MI and Piscataway, NJ | Dec 22, 2025
Student Athlete Score, the leading Athlete Marketing Intelligence platform, today announced a new partnership with Rutgers Athletics through Scarlet Asset Management Company (SAMCO).The agreement brings Student Athlete Score’s technology platform to one of the most recognized brands in the Big Ten and the largest media markets in the country.
Through this partnership, SAMCO and Rutgers Athletics will leverage Student Athlete Score to support athlete marketing strategy, brand partnerships, valuation insights, audience data, and performance benchmarking across the athletic department. The platform delivers real-time visibility into athlete reach, engagement, and audience alignment to help maximize marketing impact and commercial efficiency.
“Rutgers is one of the most respected brands in college sports, and SAMCO is building a modern commercial operation designed for the future,” said Brent Wall, CEO of Student Athlete Score.“This partnership represents what athlete marketing is becoming. Data driven. Scalable. Built to help athletes grow their brands while helping organizations make smarter decisions.”
SAMCO was formed to centralize and maximize Rutgers’ commercial assets across sponsorships, media, ticketing, premium experiences, and brand partnerships. By integrating Student Athlete Score into its operations, SAMCO gains advanced intelligence to support brand alignment, athlete valuation, and long-term commercial strategy.
Rutgers has always been committed to winning on and off the field, and this partnership strengthens that mission,” said Lisa Tirrell, SAMCO President and CEO. “Student Athlete Score gives our athletes and our partners the tools to grow, compete, and connect in meaningful ways. It helps our athletes build their brands while helping companies align with the right voices to drive real impact.”
Student Athlete Score provides athlete social analytics, audience insights, brand interest clusters, performance benchmarking, and AI powered matchmaking to support athlete driven marketing at scale.
Rutgers joins a growing list of major athletic programs partnering with Student Athlete Score as the platform continues to establish itself as the operating layer for athlete marketing intelligence.
About Student Athlete Score
Student Athlete Score is an Athlete Marketing Intelligence platform built to help universities, brands, and agencies measure athlete performance, align partnerships, and unlock scalable value across the creator economy.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 740 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, X and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics.
Media Contact
Rutgers
Hasim Phillips
hphillips@scarletknights.com
732-470-9457
Student Athlete Score
Brent Wall – CEO – Co-Founder
brent@studentathletescore.com
