Student Athlete Score Partners with Every True Tiger Brands to Power Athlete Marketing Intelligence with Mizzou Athletics Student-Athletes
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Columbia, Mo. – October 6, 2025 – Student Athlete Score, the leading provider of Athlete Marketing Intelligence, announced today a new partnership with Every True Tiger Brands, LLC (ETTB). Together, the organizations will deliver advanced technology and data-driven insights to help Mizzou student-athletes maximize their Name, Image, and Likeness (NIL) opportunities.
ETTB was formed in 2022 to advance the University of Missouri’s student-athlete NIL experience while positively impacting the community. As Mizzou Athletics’ in-house NIL agency, ETTB provides full-service marketing and branding support, helping student-athletes build sustainable personal brands.
Through this partnership, Student Athlete Score will equip ETTB and Mizzou Athletics with real-time analytics, benchmarking, and reporting tools that streamline NIL operations and highlight the value of Mizzou’s student-athletes.
“We could not be more excited to partner with Student Athlete Score,” said Brad Larrando, CEO & GM of ETTB. “We are committed to continue separating ourselves in the era of NIL. This partnership allows us to serve Mizzou Athletics Student-Athletes to the highest degree possible with Student Athlete Score’s state-of-the-art technology.”
“Missouri is a proud program with a tradition of excellence, and Every True Tiger Brands has set the standard for supporting student-athletes,” said Brent Wall, CEO of Student Athlete Score. “We’re excited to partner with them to bring next-level data and technology to Mizzou and help student-athletes succeed in this new era of college sports.”
Media Contacts
Student Athlete Score
Brent Wall – CEO – Co-Founder
brent@studentathletescore.com
Every True Tiger Brands, LLC
Alyssa Blair - Assistant GM - Director,
ablair@everytruetiger.org
