George Mason Athletics Partners with Student Athlete Score to Elevate NIL and Sponsorship Revenue Strategy
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Fairfax, Va. — November 14, 2025 — George Mason Athletics has announced a new partnership with Student Athlete Score, the leading Athlete Marketing Intelligence platform, to strengthen its approach to NIL and sponsorship revenue generation. The partnership will equip George Mason's commercial teams with advanced data and analytics to identify new opportunities, maximize brand partnerships, and drive greater returns across the department's NIL and sponsorship initiatives. Through this collaboration, George Mason Athletics will gain access to Student Athlete Score's platform, delivering real-time social media analytics, campaign tracking, and benchmarking tools across its roster of student-athletes. As NIL and sponsorship opportunities continue to grow in scale and complexity, George Mason is prioritizing technology that supports sustainable revenue growth and long-term success.
Student Athlete Score allows George Mason's internal teams and external partners to better evaluate marketability, uncover emerging opportunities, and build data-driven strategies for partnership growth. The platform supports holistic revenue planning by centralizing key metrics into one easy-to-use platform.
"At George Mason, we're committed to building a modern, data-driven approach to NIL and sponsorships that benefits both our student-athletes and our partners," said Marvin Lewis, Assistant Vice President and Director of Intercollegiate Athletics. "This partnership with Student Athlete Score gives us the tools to better understand our impact, tell our story through data, and continue driving value for everyone connected to George Mason Athletics."
"We're proud to partner with George Mason Athletics," said Brent Wall, CEO of Student Athlete Score. "George Mason is making a strong investment in the future of revenue generation. This partnership gives their commercial teams a real edge by combining data, storytelling, and strategy in a powerful way."
This partnership also expands Student Athlete Score's growing presence among top-tier athletic programs, joining a list of leading universities already using the platform to drive NIL and sponsorship strategy.
Media Contacts
Student Athlete Score
Brent Wall, CEO, Co-Founder
brent@studentathletescore.com
George Mason Athletics
Maureen Nasser, Associate AD, Communications
