Student Athlete Score Partners with Women’s Sports Xccelerator to Power Athlete Marketing Intelligence and NIL Growth
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San Diego, CA — October 15, 2025 — Student Athlete Score, the leader in Athlete Marketing Intelligence, has announced a new partnership with Women’s Sports Xccelerator, a platform dedicated to growing the business of women’s college sports. Through this partnership, Women’s Sports Xccelerator will leverage Student Athlete Score’s technology to empower female athletes with real-time data, NIL insights, and tools to build and manage their personal brands.
Women’s Sports Xcelerator (WSX) is a sports marketing agency helping women’s college programs drive revenue, attendance, and fan growth. Founded by former athlete and marketing executive Kari Mills, WSX partners with top women’s programs and is focused on building fandom, elevating athlete brands, and bringing more dollars into the women’s game. By integrating Student Athlete Score’s advanced analytics and matchmaking platform, the partnership will give female athletes measurable visibility into their market value and brand potential, while creating pathways for brands to engage directly with female athletes.
Brent Wall, CEO of Student Athlete Score, said:
“This partnership with Women’s Sports Xccelerator represents exactly what NIL was meant to do — create equity, opportunity, and empowerment through data and access. The team at Women’s Sports Xccelerator shares our belief that when athletes understand their value, they can own their future.”
“To continue the growth of women’s sports, we need data that proves what we already know, that female athletes move markets. Partnering with Student Athlete Score helps us quantify that impact and give brands the confidence to invest bigger and smarter in women’s sports.” — Kari Mills, Founder, Women’s Sports Xcelerator
Together, the organizations will work to enhance the NIL education ecosystem, providing a scalable solution for women athletes to navigate sponsorship opportunities, grow their personal brands, and connect with aligned partners.
Media Contacts:
Brent Wall
CEO, Student Athlete Score
brent@studentathletescore.com
Kari Mills
Women’s Sports Xccelerator
