Student Athlete Score Announces Strategic Partnership with Teamworks
[Ann Arbor, MI - 7.25.2025] – Student Athlete Score today announced an official partnership with Teamworks Innovations, The Operating System for Sports™ serving 99% of Division 1 NCAA institutions, to integrate SA Score's NIL marketing platform into Teamworks' NIL technology. This partnership represents a significant advancement for athletes, administrators, and third-party deal originators as the college athletics industry evolves into the new era of "true NIL."
Through this integration, schools using Teamworks Influencer will access SA Score's real-time NIL analytics directly within their existing workflows. This means more actionable data for smarter brand partnerships, enhanced visibility into athlete value and marketability, and better tools for accurately valuing market worth in authentic NIL deals.
"This partnership is a significant step forward for NIL evolution," said Brent Wall, Co-Founder and CEO of Student Athlete Score. "Teamworks is already deeply embedded in how schools operate. By joining forces, we're delivering the NIL world better tools, sharper insights, and ultimately, superior outcomes for everyone involved."
Teamworks has built the most trusted infrastructure in college athletics, serving hundreds of programs nationwide. By combining this established foundation with SA Score's specialized brand and marketing analytics, schools, collectives, and athletes will gain increased visibility into performance and opportunity in the true NIL marketplace.
"As the industry transitions into the world of true NIL, we remain focused on bringing the right tools, features, and functionality to our users," said Mark Morris, GM of North America. "SA Score provides exactly that capability – enabling us to deliver best-in-class solutions to our athletes and administrators."
The partnership establishes a foundation for continued innovation in athlete marketing technology. Both companies are committed to expanding capabilities and building comprehensive solutions that serve the evolving needs of college athletics.
Media Contact:
Student Athlete Score
Brent Wall, CEO & Co-Founder
Brent@StudentAthleteScore.com
Teamworks Contact
Karla Anderson, EVP Marketing
