Partnership Announcement: University of South Florida
University of South Florida Partners with Student Athlete Score to Advance NIL Strategy and Athlete Marketing
TAMPA, FL – June 25th, 2025 — University of South Florida Athletics and Student Athlete Score have partnered to strengthen the Bulls’ name, image and likeness strategy and provide student-athletes with the tools and data they need to grow their personal brands.
The partnership gives USF Athletics a centralized platform to better understand athlete social media performance, benchmark against peers, and help identify brand partnership opportunities. As NIL evolves, demand from brands for deeper insights continues to grow. Student Athlete Score is helping schools meet that demand with real-time marketing intelligence.
The platform equips USF with social media analytics, brand readiness metrics, benchmarking capabilities and AI-powered tools that connect athletes with meaningful marketing opportunities. It also gives staff and prospective partners a full view of each athlete’s potential value, making it easier to support and scale NIL activities across the department.
“We’re excited to work with a program like South Florida that’s committed to building a real NIL infrastructure around its student-athletes,” said Brent Wall, CEO of Student Athlete Score. “USF sees where NIL is heading, and we’re proud to help them lead that charge with data, education and brand access.”
“Helping our student-athletes grow their personal brands is a key part of building a model athletic department for these modern times,” said Andrew Warsaw, head of USF Athletics’ NIL strategy unit. “It’s more important than ever for them to understand how they’re showing up on social media, and this platform delivers clear, actionable insights to help them make informed decisions and maximize their opportunities.”
The partnership reinforces USF’s investment in supporting its athletes beyond the field and positions the university as a forward-thinking leader in the NIL space.
Student Athlete Score continues to expand its reach with universities, agencies and collectives nationwide, becoming a go-to platform for NIL visibility, education and results.
Media Contact:
Student Athlete Score - Brent Wall – CEO – Co Founder – Brent@StudentAthletescore.com
University of South Florida – Allison Iverson – allisoniverson@usf.edu
